Leica Microsystems
Leica Microsystems, a German microscope company, needed a product video to globally launch Mica, the world’s first microhub. We worked with a mix of existing footage, new captures, and stock to build a clear, cohesive story around the product’s capabilities.
M Y R O L E
Lead Editor
Super Design
Rotoscope | Animation
Color Correction | Grading
Music Editing
Footage and Music Research
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Kevin Couch
Final Color and Retouching, Final Exports and Transcoding: Drive North Digital
Audio and Audio Mix: Surround Mix Group
To generate buzz around the global launch of Mica, I built these teaser videos using original footage our team shot. Color consistency was critical — especially ensuring the reds matched across the entire multi‑pronged campaign. These two pieces ran across various social channels.
M Y R O L E
Lead Editor
Super Design
Color Correction | Grading
Final Exports | Transcoding
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Kevin Couch
Videography: Steve Belkowitz
I designed these display ads in four sizes to further tease the audience and invite them to step into the Microhub era. The key visuals were pulled from stills captured during our video shoot, creating a cohesive look across the campaign.
M Y R O L E
Senior Art Director | Design
Retouching | Color Correction
