NY 529 wanted to increase awareness and motivate more parents to start saving for their child’s education. Research showed that parents already understand the importance of saving — they just need a simple, encouraging nudge. We humanized the plan with a bright, modern visual system and a multi‑channel campaign across paid and organic social, display, and broadcast.

Grounded in insights about young parents’ mindsets, the work drove measurable lifts across the campaign.

M Y R O L E

• Lead Editor & Animator

• Color Correction | Grading

• Retouching

• Music Editing

• Final Exports | Transcoding

C A M P A I G N R E S U L T S

• 12% lift in new accounts

• 24% growth in contributions from both parents and grandparents