Delaware Department of Health and Social Services:
Division of Public Health
I’ve worked on a wide range of social campaigns for the state of Delaware, all focused on encouraging healthier behaviors. It’s especially rewarding when the work lands and helps move the community toward positive change.
Bureau of Cancer Prevention and Control: Cervical Cancer
M Y R O L E
Lead Editor
Color Correction | Grading
Music Editing
Final Exports | Transcoding
C A M P A I G N R E S U L T S
The campaign ran from January 6–March 16, 2025.
Over 6.6M total impressions and over 856K total video completions.
Meta: Over 52.8K video completions, with a VTR of 31.22%.
AdTheorent: Over 549K video completions, with a VTR of 99.40%.
YouTube: Over 965K impressions and just over 7.1K clicks, resulting in a strong CTR of 0.74%. There were 248K video completions reported, yielding a VTR of 26%.
Meta, AdTheorant and YouTube all surpassed the targeted VTR benchmarks.
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Art Direction: Chris Beck
Copy: Wes Marshall
Physical Activity, Nutrition and Obesity Prevention Program
M Y R O L E
Lead Editor | Animation
Photo Research | Retouching
Color Correction | Grading
SFX Research | Design
Final Audio Mix
Final Exports | Transcoding
C A M P A I G N R E S U L T S
The campaign ran from November 11, 2024–January 19, 2025.
2.56M total impressions, 390K total video completions, average session duration 00:00:34.
Premion CTV: 98.94% VTR.
YouTube: The Nutrition (22.40% VTR) and Obesity (16.80% VTR) spots surpassed the VTR benchmarks and the Exercise spot drove 52% of traffic from this tactic.
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Copy: Alex Tufarolo
VO Record and Audio Mix: Baker Sound
COVID-19 Vaccine Update Campaign
M Y R O L E
Lead Editor | Animation
Music Research | Edit
Final Exports | Transcoding
C A M P A I G N R E S U L T S
The campaign ran from May–June 2024.
Over 1.6M total impressions, and were watched in full over 1M times.
EffecTV yielded 92% VTR, and StackAdapt yielded 91% VTR, resulting in a 66% average VTR across the campaign.
Meta 0:15 video: Over 5.5K clicks were generated, resulting in an exceptionally strong CTR of 2.46%. This tactic was a strong traffic driver, accounting for 53% of all clicks earned from the campaign.
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Copy: Alex Tufarolo
VO Record and Audio Mix: Baker Sound
Top Performing Meta Standalone Partnership Social Posts
M Y R O L E
Lead Editor | Animation
Color Correction | Grading
Music Research | Editing
Final Audio Mix
Final Exports | Transcoding
P O S T R E S U L T S
Ad ran from February 27–March 19, 2025.
126,521 total impressions and reached over 50K individuals within our target audience.
249 post reactions, 25 post comments and 2.03% CTR.
P O S T R E S U L T S
Ad ran from March 19–27, 2025.
Goal was to reach 90K+ in our target audience and we exceeded that reach by more than 244%.
64 post reactions.
P O S T R E S U L T S
Posted on April 11, 2025.
316 total engagements, 244 likes, 6 comments, 42 shares and 24 saves.
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
P O S T R E S U L T S
Posted on November 28, 2024
176 impressions, ten likes and four shares.
P O S T R E S U L T S
Posted on October 3, 2024
76 impressions, eight likes and three shares.