JCPenney Optical

During Mangos’ tenure as Agency of Record for JCPenney Optical, I had the opportunity to flex creatively across a wide range of fast‑paced campaigns. I served as lead video editor and senior art director, developing concepts, designing online/print/direct mail promotions, directing product photography, and producing social and display assets informed by A/B testing and performance analytics. It was a true creative sweet spot — high‑volume, high‑energy work that was genuinely fun to make.

C A M P A I G N R E S U L T S

• +595% web conversions

• +139% social traffic

• 29M+ social engagements

• 127M+ impressions

• 10% increase in sales

Case Study

This case study was created at Mangos to highlight our success as Agency of Record for JCPenney Optical. After seeing the final video, JCPO’s parent company, U.S. Vision, was so energized by the work that they shared it with more than 300 JCPenney retailers nationwide.