This is a case study that I built for Mangos to highlight our success while we were Agency of Record for JCPenney Optical. In fact, I’ve built numerous case stories for our clients over the years, which helped us win new business. JCPO’s parent company, U.S. Vision, saw this video and were so psyched about our campaign results that they shared it with over 300 JCPenney retailers.
MY ROLE
- Editor
- Title Design
- Photo Editing and Compositing
- Rotoscope | Animation
- Color Correction | Grading
- Music Research
- Music Editing
- Audio Mix
- Final Exports | Transcoding
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Kevin Couch
Videography: Steve Belkowitz
Executive Creative Directors: Bradley Gast, Joanne de Menna
This was one of a number of concept videos that I created for our JCPenney Optical pitch deck that helped us win the business. Up until this point in my life, glasses were a functional and somewhat stylish necessity. This video changed that perspective and helped me fall in love with glasses all over again; Frank Sinatra’s “My Way” sealed the deal.
All footage and music are FPO.
CREDITS:
Art Direction/Edit/Animation/Color/Audio Mix: Jane Eger
Agency: Mangos for JCPenney Optical
Creative Direction/Design: Justin Moll
Creative Direction/Copy: Kevin Couch
Executive Creative Directors: Bradley Gast, Joanne de Menna