GetRealGetRaw needed a video to reenergize their brand and bring awareness of their flagship product, the Groothie. I art directed the original footage, as well as edited, color corrected and graded. I built the soundtrack completely from scratch, and was also the hand model. Fortunately, I didn’t cut any of my fingers during filming; there was a ton of kale.
CREDITS:
Art Direction/Edit/Final Color/Original Audio/Sound Design/Audio Mix: Jane Eger
Agency: Mangos
Creative Direction/Design: Justin Moll
Creative Direction/Copy: Kevin Couch
Videography: TJ Carricato
Executive Creative Directors: Bradley Gast, Joanne de Menna