J C P E N N E Y O P T I C A L
During the time that Mangos was Agency of Record for JCPenney Optical, I had the opportunity to creatively flex in a bunch of ways—it was fast-paced, a ton of fun, and a creative sweet spot.
Online, Print and Direct Mail Promotions
M Y R O L E
Design
Art Direction
Photography
Retouching | Color Balancing
Final Design Production
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Joanne deMenna
Copy: Katie Hennicke
Original Photography: Steve Belkowitz
This is a case study that I built for Mangos to highlight our success while we were AOR for JCPenney Optical. In fact, I’ve built numerous case stories for our clients over the years, which helped us win new business. JCPO’s parent company, U.S. Vision, saw this video and were so psyched that they shared it with over 300 JCPenney retailers.
M Y R O L E
Lead Editor
Title Design
Photo Editing | Compositing
Rotoscope | Animation
Color Correction | Grading
Music Research
Music Editing
Audio Mix
Final Exports | Transcoding
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Kevin Couch
Videography: Steve Belkowitz
L I B E R T Y S P O R T
Liberty Sport wanted to promote Switch, their unique sunglass frame with removable magnetic lenses. They needed some home page violators, a series of illustrations and a lens simulator that showcased their different lens colors in a variety of real-world conditions to help inform the customer which lens would be best for their needs.
M Y R O L E
Design
Lens Simulator UI Design and Execution
Art Direction
Retouching
Illustration
Final Design Production
Agency: Mangos
Creative Direction/Art Direction: Justin Moll
Creative Direction/Copy: Joanne deMenna
Copy: Charles Smolover
B A K I T H I K U M A L O
Having written one of the most iconic bass lines for Paul Simon’s Graceland, Bakithi Kumalo was poised to release his first solo record in 12 years, What You Hear is What You See. I was beyond honored to be a part of this project.
What You Hear Is What You See album design, ten Spotify canvases and a few promotional teaser reels
M Y R O L E
Album Design
Original Background Paintings
Final Print Layout Production
Lead Video Editor
Color Correction | Grading
Footage Research
Final Exports | Transcoding