Delaware Department of Health and Social Services:
Division of Public Health
I’ve had the opportunity to work on numerous social campaigns for the state of Delaware. It’s incredibly satisfying when the spots hit the mark and directly inspire positive and healthy behavior change.
Bureau of Cancer Prevention and Control:
Cervical Cancer
The campaign ran from January 6–March 16, 2025, targeting women ages 21–64 in the state of Delaware.
Over 6.6M total impressions and over 856K total video completions.
Meta: Over 52.8K video completions, with a VTR of 31.22%, surpassing the targeted benchmark.
AdTheorent: Over 549K video completions, with a VTR of 99.40%, surpassing the targeted benchmark.
YouTube: Over 965K impressions, just over 7.1K clicks, resulting in a strong CTR of 0.74%. There were 248K video completions reported, garnering a VTR of 26%, surpassing the targeted benchmark.
M Y R O L E
Lead Editor
Color Correction | Grading
Music Editing
Final Exports | Transcoding
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Art Direction: Chris Beck
Copy: Wes Marshall
Physical Activity, Nutrition and Obesity Prevention Program
The campaign ran from November 11, 2024–January 19, 2025, targeting adults 18+ in the state of Delaware.
2.56M total impressions, 390K total video completions, average session duration 00:00:34.
Premion CTV: 98.94% VTR.
YouTube: The Nutrition (22.40% VTR) and Obesity (16.80% VTR) spots surpassed the VTR benchmarks and the Exercise spot drove 52% of traffic from this tactic.
M Y R O L E
Lead Editor | Animation
Photo Research | Retouching
Color Correction | Grading
SFX Research | Design
Final Audio Mix
Final Exports | Transcoding
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Copy: Alex Tufarolo
COVID-19 Vaccine Update Campaign
The campaign ran from May–June 2024, targeting adults 18+, English and Spanish speakers living in the state of Delaware.
Our videos were strong awareness drivers with total impressions over 1.6M.
The ads were watched in full over 1M times across various tactics (Meta, EffecTV, StackAdapt and TikTok).
EffecTV 92% VTR and StackAdapt 91% VTR, resulting in a 66% average VTR across the campaign.
Meta 0:15 video: Over 5.5K clicks were garnered, resulting in an exceptionally strong CTR of 2.46%. This tactic was a strong traffic driver, accounting for 53% of all clicks earned from the campaign.
M Y R O L E
Lead Editor | Animation
Music Research | Edit
Final Exports | Transcoding
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Copy: Alex Tufarolo
Top Performing Meta Standalone Partnership Social Posts
M Y R O L E
Lead Editor | Animation
Color Correction | Grading
Music Research | Editing
Final Audio Mix
Final Exports | Transcoding
Ad ran from February 27 – March 19, 2025.
126,521 total impressions and reached over 50K individuals within our target audience.
Achieved strong in-platform engagement: Avgerage session duration 0:00:15, 249 post reactions, 25 post comments, 2.03% CTR.
Ad ran from March 19 – 27, 2025 and targeted parents of children under the age of 18.
Goal was to reach 90K+ and we exceeded that reach by more than 244% and we received 64 post reactions
Posted on April 11, 2025.
316 total engagements, 244 likes, 6 comments, 42 shares and 24 saves.
Agency: AB&C
Creative Direction/Art Direction: Jenn Grybowski
Posted on November 28, 2024
176 impressions, ten likes and four shares.
Posted on October 3, 2024
76 impressions, eight likes and three shares.